1950

Lieberman family arrives in Canada. Merchandise is peddled door to door.

1952

Lamour headquarters established at 3455 Saint-Laurent Blvd.

1954

First order from Woolco!

1956

Lamour purchases their first stocking machine.

1962

Lamour acquires Splendid Hosiery.

1967

Constructions ends at 55 Louvain West for new Lamour headquarters.

1976

Lamour manufactures for the Montréal Summer Olympics!

1981

3rd generation of the Lieberman family starts working for Lamour!

1988

Lamour International launches with business starting in the USA.

1994

Lamour signs exclusive manufacturing deal with Walmart Canada for Penmans brand.

1997

BL Intimates is established as a partnership between Vanity Fair Corporation (NYSE: VFC) and Lamour.

2001

Lamour launches Nouvelle Seamless as a domestic seamless manufacturer in Montréal.

2007

Lamour acquires Terramar Sports, a leader in base layer garments.

2010

Tefron and Nouvelle Seamless merge (TLV: TFRLF).

2012

4th generation of the Lieberman family starts working at Lamour.

2013

Lamour acquires Trimfit: A leader in Hosiery since 1921.

2014

Terramar licenses New Balance. Lamour acquires AC 12 Swimwear.

2015

Lamour signs exclusive distribution and licensing agreement with Joe Fresh, a Loblaws Company (TSE:L).

2017

Lamour opens a sales and merchandising office in New York City.

2018

Lamour licenses Bench socks and underwear.

2019

Lamour enters into licensing agreement for all ISACO International underwear brands.

2020

Lamour signs an exclusive distribution and licensing agreement with Thorlos and licenses Buffalo and Keds Socks.